Planning Phase

Market introduction strategy and business plan – in these steps
we will guide you
to success.
The introduction
strategy answers the
following questions:
  • Setting the goals
  • Which areas need your products?
  • What are the individual priorities for each of these areas?
  • What sales method makes the most sense for your products?
    • - The direct route using         your own employees?
    • - Via the retail trade?
    • - Using existing sales    structures?
  • Using which steps should you take your product to the market?
  • What is the most outstanding feature of your product from the customer‘s point of view?
  • How quickly do you need to operate on the market?
    • - Can current production/distribution cope with the increased demand?
    • - Or do you need warehousing facilities in Germany?
  • How do you need to plan your budget?

The introduction
strategy includes:
  • Creation of a business plan
  • Resolution of all finance questions
  • Identification of target clients

After these first two steps and using the business plan, you are able to accurately assess what resources and effort is needed to achieve your goals in Germany.The next step deals with the implementation phase.